“In CauseWired, Tom Watson has written the seminal book on peer-to-peer philanthropy and its counterpart movements in politics and branding.”—Charles Best, Founder, DonorsChoose.org
“Whether you’re a net-native college student or a geezer like me, CauseWired is required reading if want to understand the future of activism and engagement. Tom Watson gives…
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Web Analytics Demystified: A Marketers Guide to Understanding How Your Web Site Affects Your Business is about the field of Web traffic data and how it can be leveraged to improve one’s Web site. It is a book about making data actionable, about turning information into insight…
Focusing on the data,…
Exploring C++ uses a series of self–directed lessons to divide C++ into bite–sized chunks that you can digest as rapidly as you can swallow them. The book assumes only a basic understanding of fundamental programming concepts (variables, functions, expressions, statements) and requires no prior knowledge of C or any other particular…
Email delivers significant ROI, increases brand loyalty, and is one of the most powerful tools in your marketing arsenal when used properly. Are you getting the most out of your current efforts? Are your campaigns profitable? Are you building brand equity? Are you integrating campaigns with other channels? Renowned email…
Application Express, or APEX, is one of the most innovative products to come out of Oracle in years. APEX is an application development framework for developing database–backed applications. It’s easy enough to get started in that power users can quit storing data in random spreadsheets and instead centralize their data…
