The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective.
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The field of biometrics utilizes computer models of the physical and behavioral characteristics of human beings with a view to reliable personal identification. The human characteristics of interest include visual images, speech, and indeed anything which might help to uniquely identify the individual. The other side of the biometrics coin…
It is thought that of all the animals on planet earth, there is only one that can build a fire and has developed a realization of itself so that it can ask and answer the questions: Who am I? What is this fire that burns within me and before me?…
Who better than James Watson to lead a guided tour of DNA? When he and his English colleague, Francis Crick, discovered the double helix structure of the DNA molecule in 1953, little could they imagine that a mere 50 years later scientists would be putting the finishing touches on a…
This book focuses on phonons and electrons, which the student needs to learn first in solid state physics. The required quantum theory and statistical physics are derived from scratch. Systematic in structure and tutorial in style, the treatment is filled with detailed mathematical steps and physical interpretations. This approach ensures…
