How does a Tweeter keep to the 140-character limit Twitter demands? How does a micro-blogger generate interest in as few words as possible? Online writing has an urgency and immediacy pre-Internet media does not—and it requires rethinking much of what writers are traditionally taught.
Successful Facebook Marketing
No amount of hype can run your brand’s Facebook presence for you. In this no-nonsense, straight forward guide, Skellie will have you up and running with a professional and effective Facebook Page in no time. Get important tips on:
Setting up your first Page, what to do
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Getting Started with the Internet of Things: Connecting Sensors and Microcontrollers to the Cloud
What is the Internet of Things? It’s billions of embedded computers, sensors, and actuators all connected online. If you have basic programming skills, you can use these powerful little devices to create a variety of useful systems—such as a device that waters plants when the soil becomes
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Principles of Internet Marketing: New Tools and Methods for Web Developers
PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the “why” behind the “how” of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience,
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The Complete Idiot’s Guide to WordPress
With more than 22 million users worldwide, WordPress is the #1 blog WordPress publishing application in the world. This guide provides users of both its hosted blogging service (WorldPress.com) and its self-hosted application (WordPress.org) with everything they need to know to create, customize, manage, and share their WordPress blogs
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Next-Generation Internet: Architectures and Protocols
With ever-increasing demands on capacity, quality of service, speed, and reliability, current Internet systems are under strain and under review. Combining contributions from experts in the field, this book captures the most recent and innovative designs, architectures, protocols, and mechanisms that will enable researchers to successfully build the
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Sams Teach Yourself Google AdWords in 10 Minutes
Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn
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New 2.0
There have never been so many ways of producing news and news-like content. From podcasts to YouTube, blogs and the phenomenal popularity of social media, seismic shifts are underway in global media. News 2.0 bridges the gap between theory and practice to present an integrated approach to journalism
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Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing
Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as
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A Quick Start Guide to Cloud Computing: Moving Your Business into the Cloud
The latest jargon in the digital world, “cloud computing” leaves many small-business owners scratching their heads. At its simplest, cloud computing enables businesses to do away with servers and much of their other IT hardware by running their software online. Web-based email programs
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