The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world’s #1 search engine, with more than 200 million search queries per day. Written by a veteran For Dummies author working in cooperation with Google, which will help support the book.…
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An innovator’s guide to application development with blog, wiki, and newsfeed technologies, this book introduces the new ways of collaboration enabled by these technologies and focuses on the fundamental concepts needed to understand how the technologies can be used in real world applications. Blog and wiki server internals are covered…
Reach millions of targeted new customers at the precise moment they’re looking for the products and services you’re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online…
Educators, librarians, and others who teach Web searching will welcome this instructor’s guide from Notess, a leading trainer and search guru. In the book, Notess augments his personal advice with examples, approaches, and techniques from a virtual “who’s who” of the search training world: Joe Barker, Paul Barron, Phil Bradley,…
This scattered collection of rambling rants lauding Google’s abilities to harness the power of the Internet Age generally misses the mark. Blog impresario Jarvis uses the company’s success to trace aspects of the new customer-driven, user-generated, niche-market-oriented, customized and collaborative world. While his insights are stimulating, Jarvis’s tone is acerbic…
