Trustworthy Internet

This book collects a selection of the papers presented at the 21st International Tyrrhenian Workshop on Digital Communications, organized by CNIT and dedicated this year to the theme “Trustworthy Internet”. The workshop provided a lively discussion on the challenges involved in reshaping the Internet into a trustworthy reality,

 

Advanced Google AdWords

This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google’s expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords’ functionality and advanced features,

 

Working the Crowd: Social Media Marketing for Business

Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social

 

Cloud Computing with the Windows Azure Platform

With the Azure Services Platform, processing and storing data moves from individual corporate servers and Web sites to larger, more reliable, and more secure data centers. Roger Jennings, author of more than 30 books on Microsoft technologies, shows you how to leverage the power of Azure and its

 

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

How did salesforce.com grow from a start up in a rented apartment into the world’s fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new

 

E-Mail Marketing For Dummies, 2nd Edition

Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book

 

Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads

Sams Teach Yourself Facebook® for Business in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to profit from Facebook’s powerful new business tools: Facebook Pages, Places, Deals, Ads, and more! Tips point

 

Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Before

Today’s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information—in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point.

Get Rich with Twitter reveals the secrets of using the most popular

 

Moving to the Cloud

In this eBook, learn from companies that have migrated to Google Apps and explore the results from key IT leaders on what they have achieved so far, as well as the lessons they have learned. When it comes to cloud computing, some companies have concerns around security and a

 

The Linked Photographers’ Guide to Online Marketing and Social Media

“The Linked Photographer’s Guide to Online Marketing and Social Networking” is a complete resource for photographers looking to improve their business through social media. This book provides a step-by-step process for getting a photographer’s business online, and acts as a reference guide for the variety of online marketing