This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and
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Since the Internet’s early widespread use in the mid-1990s, Internet addiction has been identified as a legitimate psychological disorder with significant implications for an individual’s cognitive, emotional, and social development. This book presents current research from across the globe in the study of Internet Addiction, including Internet Addiction
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If you’re a beginning blogger looking for an easy-to-follow, friendly guide to help you produce an attractively designed blog or website, this is the book for you. You’ll learn the basics of WordPress, one-click installs, and customizations. There’s also coverage of SEO, categorizing blog posts, and social media
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Bloggerati, Twitterati: How Blogs and Twitter Are Transforming Popular Culture explores the ongoing digital revolution and examines the way it is changing—and will change—the way people live and communicate. Starting from the proposition that the Internet is now the center of popular culture, the book offers descriptions of
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Victimization through the Internet is becoming more prevalent as cyber criminals have developed more effective ways to remain anonymous. And as more personal information than ever is stored on networked computers, even the occasional or non-user is at risk. A collection of contributions from worldwide experts and emerging
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WordPress has grown into the #1 blogging tool in its category: several million bloggers have downloaded this powerful open source software, and millions more are using WordPress.com’s hosted services. Thirty-two of Technorati’s Top 100 blogs now use WordPress. WordPress InDepth, 2/e, is a comprehensive reference for everyone who
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Today’s leading SEO Book, SEO Made Simple: Search Engine Optimization Strategies for Dominating the World’s Leading Search Engine, 2nd Edition, is a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog. Updated and expanded with
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A complete how-to from two of the world’s top bloggers
Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of
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Filled with up-to-date information on the newest technologies—texting, mobile applications, and social networks—this guide shows money-conscious web users how to make money and save big during a recession. Providing savvy advice and innovative ideas, this manual instructs how to locate hundreds of money-saving
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With the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive participatory relationship with customers. Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on
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