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Social Media for Trainers: Techniques for Enhancing and Extending Learning

mrblue — Wed, 01 Feb 2012 22:02:15 +0000

Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth provides an overview of popular tools, including blogs, wikis, Twitter, Facebook, YouTube, SlideShare, Flickr, and others.

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How to Fix Copyright

mrblue — Sat, 28 Jan 2012 00:40:07 +0000

The arrival of the Internet was revolutionary, and one of the most tumultuous developments that flowed from it–the upending of the relatively settled world of copyright law–has forced us to completely rethink how rights to a work are allocated and how delivery formats affect an

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Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs

mrblue — Tue, 24 Jan 2012 13:51:24 +0000

Organizations today aren’t just participating in social networking, collaborative computing, and online communities–they are depending on those communities to play crucially important roles in their business. But these collaborative environments don’t just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently.

In Social Networking

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Writing for Digital Media

mrblue — Thu, 19 Jan 2012 18:08:21 +0000

Writing for Digital Media teaches students how to write effectively for online audiences—whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has

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WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

mrblue — Mon, 16 Jan 2012 11:27:29 +0000

Moffitt, president of a communications company, and Dover, founding principal partner of New Paradigm, an IT strategy think tank, point to wiki brands–organizations, products, and services that maximize social collaboration to drive business value–as a catalyst for a major shift in brand management. Highlighting such companies as Dell; Threadless,

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Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

mrblue — Wed, 11 Jan 2012 18:51:53 +0000

If the only numbers you really care about are revenue and profits, you’ll never fully understand what makes them go up or down. Want to know what people think of you? Want to know how those opinions will affect your sales? You’re only guessing unless you learn how to Measure

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Internet Marketing with WordPress

mrblue — Fri, 06 Jan 2012 11:22:12 +0000

The book’s accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions. This book

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Moodle 2.0 Course Conversion Beginner’s Guide, 2nd Edition

mrblue — Wed, 04 Jan 2012 13:42:46 +0000

Schools, colleges and universities all over the world are installing Moodle, but many educators aren’t making much use of it. With so many features, it can be a hassle to learn – and with teachers under so much pressure day-to-day, they cannot devote much time to recreating all their

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The Google+ Guide: Circles, Photos, and Hangouts

mrblue — Tue, 03 Jan 2012 14:18:43 +0000

Google+ brings together the best of social networking services and lets you share ideas, photos, and links with your friends, your acquaintances, your family—even your fantasy league or book group—with control over what you share and who you share it with. In this essential handbook to Google+, author Scott

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The Digital Divide: Arguments for and Against Facebook, Google, Texting, and the Age of Social Networking

mrblue — Sat, 31 Dec 2011 14:15:13 +0000

This definitive work on the perils and promise of the social- media revolution collects writings by today’s best thinkers and cultural commentators, with an all-new introduction by Bauerlein.

Twitter, Facebook, e-publishing, blogs, distance-learning and other social media raise some of the most divisive cultural questions of our time. Some

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