Fully revised and updated from the highly successful previous edition, Risk Managment in Banking 2nd Edition covers all aspects of risk management, shedding light on the extensive new developments in the field. There is a new emphasis on current practice, as well as in-depth analysis of the latest in
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THINKING CRITICALLY teaches the fundamental thinking, reasoning, reading, and writing abilities that students need to succeed in the classroom and beyond. The text begins with basic skills related to personal experience and then carefully progresses to the more sophisticated reasoning skills required for abstract, academic contexts. The 10th edition
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Creativity can be as difficult to define as it is to achieve. This is a complex and compelling area of study and this volume is perfectly poised to explore how creativity can be better understood, and used, in a range of contexts. The book not only centres on creativity
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The goal of every successful manager is to generate the best return on equity possible— creating, in turn, long-term value for shareholders. The tools of every good manager are a thorough understanding of economic factors, measurement issues, and
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Marketing Management: A Relationship Approach, 2/e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today. As globalisation continues, the need for creating and maintaining relationships between customers, suppliers and stakeholders, and personnel has become increasingly important in
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Reading and Understanding Economics analyses a selection of articles from a range of publications, all with recurrent themes relating to key economics issues in the news today. The book demonstrates how a good understanding of the key principles of economic theory can provide a solid framework for understanding many aspects
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Short chapters, great stories, and tons of study tools! Adler and Pouwels’s WORLD CIVILIZATIONS is a vibrant introduction to world history structured to meet the demands of your study schedule. It’s clearly written, packed with charts and illustrations, and loaded with review features so you’ll be up to date
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Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Second Edition reflects current trends in international marketing, ethics, and the integration of microcomputers
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You already have what it takes
to be an effective leader. But to be the best leader you can be, you
need to recognise what really works and then build your skills in these
areas. Leadership: Plain and Simple gives you a powerful
framework to
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Accounting: An Introduction is renowned for its clear, accessible and uncluttered style. It provides a comprehensive introduction to the main principles of financial accounting, management accounting, and the core elements of financial management. With a clear and unequivocal focus on how accounting information can be used to improve the
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