Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again—the way we work, how organizations are
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For an increasing number of critical projects, traditional project management models simply are not appropriate. In many cases, complete requirements and objectives cannot be specified up front, and significant changes cannot be avoided. What’s needed is an entirely new framework for project management: one that combines agile methods with
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In a competitive, global economy, you need to stand out. Whether you’re hoping for a promotion, trying to land a major client or striving to make a difference in your community, one thing is for sure: The world has no room for shrinking violets. Self Marketing Power is a
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The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales
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In 1986, Watts S. Humphrey made an outrageous commitment: a promise to transform software development. As the pioneering innovator behind SEI’s Capability Maturity Model (CMM), Personal Software Process (PSP), and Team Software Process (TSP), Humphrey has more than met that promise. But his contributions go beyond methodology: For decades,
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Stop pushing your message out and start pulling your customers in
Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social
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Five Minutes on Mondays shres Lurie’s deep and profound inspiration on the challenges we all face–at work, and in life. Lurie draws on millennia of philosophy, theology, and science to help us answer our deepest questions, comfort our deepest yearnings, and become better people–more connected to each other, and
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Green Business gives hard-working guidance on how to do business ethically and sustainably, while still turning a tidy profit. Part of the best-selling Essential Managers series, this book will carry the same livery on the jacket, but will have a completely modern, updated design. New books
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