Moffitt, president of a communications company, and Dover, founding principal partner of New Paradigm, an IT strategy think tank, point to wiki brands–organizations, products, and services that maximize social collaboration to drive business value–as a catalyst for a major shift in brand management. Highlighting such companies as Dell; Threadless,
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In the early 1900s, German physicist Werner Heisenberg laid the foundations for quantum mechanics, a set of rules showing that at the subatomic level Newtonian physics was irrelevant. Just as quantum mechanics upstaged Newton, says strategist Kenichi Ohmae, a radical new model is upending old notions about the global
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Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS is the first truly global global business book to answer the big question, “What determines the success and
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With this fourth edition, accountants will acquire a practical set of tools and the confidence they need to use them effectively in making business decisions. It better reflects a more conceptual and decision-making approach to the material. The authors follow a “macro- to micro-” strategy by starting with a
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To survive this modern age of financially skeptical “show me the ROI” investors, it is a crucial step for companies to develop an effective project management strategy in order to stay ahead of the curve and achieve success. Project Management ROI takes the guesswork out of determining how to
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Use this manual to help expand existing professional skills: thirty chapters organize insights and procedures on administrative duties and high-tech office activities, from using the phone and making travel arrangements to keyboarding skills and deciphering legal documents. An excellent handbook for office reference.
With sales of more than 160,000 copies, Fundamentals of Project Management has helped generations of project managers navigate the ins and outs of every aspect of this complex discipline. Using a simple step-by-step approach, the book is the perfect introduction to project management tools, techniques, and concepts. Readers will
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Designed to help readers learn how to successfully use literature and other sources in writing effective papers, COMMUNICATION RESEARCH: STRATEGIES AND SOURCES, Seventh Edition, demystifies the research process by helping students master library skills, scholarly writing, and the latest research technology tools. In addition, this communication research text places
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Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill
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For many entrepreneurs there is a mystique about finance -starting, growing and selling new ventures is tough enough. Yet with some focused financial knowledge you can run your company with less cash, grow it more quickly and make more money when it is sold. This book makes the dry
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