Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs

Organizations today aren’t just participating in social networking, collaborative computing, and online communities–they are depending on those communities to play crucially important roles in their business. But these collaborative environments don’t just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently.

 

In Social Networking

 

The Handbook of Project-based Management: Leading Strategic Change in Organizations, 3rd Edition

One of the most influential books ever written on the development of project management, The Handbook of Project-Based Management has been completely revised for a new generation of students and practitioners. The Third Edition now features a major change in focus from delivering corporate objectives to achieving strategic change,

 

The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise

“Seldom is there a book on innovation that aims to innovate both the innovation process and the firm itself. This book shoots high and delivers! The Open Innovation Marketplace is both inspirational and practical. It lays out the foundations for a new kind of twenty-first century firm–the Challenge Driven Enterprise–that is

 

The Fundamentals of Branding

The Fundamentals of Branding introduces readers to the basic principles behind the creation and development of successful brands. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. This book offers an overview of the foundations of building, developing and maintaining

 

The Lost Art of the Good Schmooze: Building Rapport and Defusing Conflict in Everyday and Public Talk

Bill Clinton is a natural schmoozer, as is Barack Obama, and there is no doubt that the ability has served them well. By softening the opposition between private and public, personal and political, higher and lower, schmoozing plays a vital, but under-appreciated role as a life and leadership skill.

 

What Would Google Do?

This scattered collection of rambling rants lauding Google’s abilities to harness the power of the Internet Age generally misses the mark. Blog impresario Jarvis uses the company’s success to trace aspects of the new customer-driven, user-generated, niche-market-oriented, customized and collaborative world. While his insights are stimulating, Jarvis’s tone is

 

Case for Legalizing Capitalism

What’s the “American system” of economics? Most people would say it is capitalism, which thereby deserves all fault when anything goes wrong. Well, Kel Kelly responds to this myth in this fast-paced and darn-near comprehensive treatment of the truth about the free market and intervention.

His thesis is

 

Business Buyout Agreements: A Step-by-Step Guide for Co-Owners, 4th Edition

Everything partners need to create a “business prenup” that will protect a business if someone leaves. 

If you’re like many entrepreneurs, being in business means working with one or more co-owners. But what will happen to your company if a co-owner: 

wants out of the business 
wants

 

The Well Timed Strategy: Managing the Business Cycle for Competitive Advantage

Most companies ignore one of their best opportunities for honing competitive advantage: the opportunity to proactively manage business cycles and macroeconomic turbulence. Despite the profound impact that the business cycle has on the fortunes and fate of so many businesses large and small–and the employees and investors that depend

 

Why Great Leaders Don’t Take Yes for an Answer: Managing for Conflict and Consensus

In this highly readable volume, Harvard Business School professor Roberto demonstrates that the key to making successful strategic business decisions lies in the decision-making process itself. Through nine refreshingly jargon-free chapters, along with helpful graphs and charts, Roberto argues that “good process entails the astute management of the social,