Art of Winning Commitment, The: 10 Ways Leaders Can Engage Minds, Hearts, and Spirits

In this New Agey leadership primer, consultant Richards (Artful Work) notes that authoritarian leadership no longer jives with the democratic spirit of the age. Instead of barking orders at underlings, the business leader’s tasks are now the far more exalted, if far less definable, ones of “helping people come

 

101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

In 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms, Troy Waugh covers the same successful selling process taught at The Rainmaker Academy, the leadership and business development program he founded. Graduates of the Academy have attracted more than $300 million to their firms as a result

 

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

Anyone with a professional interest or involvement in brand management should read this book.” Anthony Di Benedetto, Professor of Marketing, Temple University, Journal of Consumer Marketing ‘You learn more from failure than you can from success. Matt Haig’s new book is a goldmine of helpful how-not-to advice which you

 

Statistics for Economics Accounting and Business Studies Fourth Edition

This is a core text for introductory courses in statistics at undergraduate and MBA level. The book will be particularly suitable for economics and accounting students and will also appeal to business studies students. The third edition of Statistics for Economics, Accounting and Business Studies presents an exceptionally clear

 

Web-Based Green Products Life Cycle Managment Systems

Despite being a relatively new field of research and development, green management has drawn much attention from researchers and practitioners. Facing critical impacts to its environment, a strategic change to integrate supply chain management on green products needs a solid base for decision making. Web-Based Green Products Life Cycle

 

Winning Results with Google Adwords Second Edition

Reach millions of targeted new customers at the precise moment they’re looking for the products and services you’re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and

 

The Evolution of Business Knowledge

Top executives increasingly see the competitive advantage of their firms coming from their ability to exploit knowledge and learning. Policy-makers likewise see the fate of national and regional economies being determined by the emergence of a knowledge economy. These views place great importance on the way in which knowledge

 

Quantitative Trading: How to Build Your Own Algorithmic Trading Business

While institutional traders continue to implement quantitative (or algorithmic) trading, many independent traders have wondered if they can still challenge powerful industry professionals at their own game? The answer is “yes,” and in Quantitative Trading, Dr. Ernest Chan, a respected independent trader and consultant, will show you how. Whether