The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world’s #1 search engine, with more than 200 million search queries per day. Written by a veteran For Dummies author working in cooperation with Google, which will help support the
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Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in
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Selling is a complex process. In order to succeed, sales professionals need to have not only a healthy self-esteem, but also a precise, proven system to get them confidently through each sales call. In Ten Steps to Sales Success, sales expert Tim Breithaupt both teaches and inspires — providing
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If your international transactions involve the payment, receipt or transfer of money, this book will prove indispensable. Described in detail are the four primary payment methods: documentary letters of credit, documentary collections, pre-payment and credit transactions. Step by step instructions, accompanied by skillfully designed illustrations, are provided for both
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Behavior Analysis and Learning is an essential textbook covering the basic principles in the field of behavior analysis and learned behaviors. Both active researchers, the authors are disciples of a coherent theory–experimental analysis of behavior–pioneered by B.F. Skinner. Using this theory as a base to explain human behavior, researchers
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Just what I wanted: An easy-to-read book that can help me transform my workplace into a learning organization! This books is so chock-full of incredibly relevant ideas that I found myself highlighting something on almost every page. Even seasoned internal training professionals can find a wealth of new perspectives
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Recently, the emergence of wireless and mobile networks has made possible the admission of electronic commerce to a new application and research subject: mobile commerce, defined as the exchange or buying and selling of commodities, services, or information on the Internet through the use of mobile handheld devices. In
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