Service Systems Implementation provides the latest applications and practices aimed at improving the key performance indicators of service systems, especially those related to service quality, service productivity, regulatory compliance, and sustainable service innovation. The book presents action-oriented, application-oriented, design science-oriented (artifacts building: constructs, models, methods and instantiations) and
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The best leaders are the best learners. This evidence-based truth has been a foundational principle of The Leadership Challenge since it was first published nearly twenty-five years ago. In this new work, bestselling Leadership Challenge authors Jim Kouzes and Barry Posner team up with experiential learning expert Elaine
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Comprehensive Stress Management helps students identify, understand, and manage the stressors that most affect their lives. Written in an informal, anecdotal style, the text presents the latest research findings on the physical, psychological, sociological, and spiritual aspects of stress. The text also provides an in-depth discussion of a
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A practical and current look into today’s financial markets and institutions. In Financial Markets and Institutions, bestselling authors Mishkin and Eakins provide a practical introduction to help you prepare for today’s changing landscape of financial markets and institutions. A unifying framework uses a few core principles
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The core concepts you expect. The new ideas you want. The pedagogy you need to succeed. Fundamentals of Corporate Finance’s applied perspective cements understanding of the modern-day core principles by equipping students with a problem-solving methodology and profiling real-life financial management practices—all within a clear valuation framework.
The
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Taking a conflict approach, top-selling Social Problems 12e focuses on the underlying features of the social world in an effort to help students to understand today’s social problems.
A consistently sociological approach in Social Problems Census Update establishes a coherent framework that
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Building on his expertise in macroeconomic policymaking at the Federal Reserve, Mishkin’s Macroeconomics: Policy and Practice provides a theoretical framework that illustrates the most current and relevant policy debates in the field.
The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a “marketing revolution,” the book presents the many varied forms of communication this offers and the opportunities for marketing that
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Griffiths (101 Ways to Market Your Business) offers 40 simple tips for small business owners looking to protect themselves during typical business crises. While the advice is well-intentioned and sound if somewhat facile, business owners will find it difficult to shore up faltering organizations
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Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today’s media-savvy consumer, $1.64 billion in the US alone. The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they
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