Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today’s business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and
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A direct, realistic, and efficient way to learn cost accounting. Fundamentals is short (approximately 700 pages) making it easy to cover in one semester. The authors have kept the text concise by focusing on the key concepts students need to master. Opening vignettes and In Action boxes show realistic
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“This imaginative and innovative book should appeal not only to those with an interest in the individual cases, stories, and plays, but also to philosophers, historians, theologians, literary critics, and some specialists in international politics whose concerns are broader.” Frank C. Zagare , UB Distinguished Professor of Political
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This history of the development of the airplane by Spenser, a former curator of the National Air and Space Museum and author of 747, recasts the Wright brothers’ contribution as he widens the scope to aviation history in France, Germany and beyond. Spenser starts
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Make the link between theory and real-world easier for students with the most up-to-date Intermediate Macroeconomics text on the market Today!
Hubbard, O’Brien, and Rafferty realize that most students enrolled in today’s intermediate macroeconomics courses are either undergraduate or masters students who
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Economics is sometimes divided into two parts: positive economics and normative economics. The former deals with how the economic problem is solved, while the latter deals with how the economic problem should be solved. The effects of price or rent control on the distribution of income are problems
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Much of what constitutes Big Data is information about us. Through our online activities, we leave an easy-to-follow trail of digital footprints that reveal who we are, what we buy, where we go, and much more. This eye-opening book explores the raging privacy debate over the use
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BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ellen Guffey, the 6th edition provides unparalleled instructor and student resources
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Since 2002, commodities have outperformed every other asset class including stocks, mutual funds and real estate. If you’re itching to get in on the fun and profit, Commodities For Dummies is the resource you need to find out how to break into the commodities market and understand how
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Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the
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