Marketing Communications: Integrating Offline and Online with Social Media, 5th Edition

The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a “marketing revolution,” the book presents the many varied forms of communication this offers and the opportunities for marketing that

 

The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement

Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today’s media-savvy consumer, $1.64 billion in the US alone. The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they

 

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

Today you can build powerful, enduring brands at amazingly low cost – without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build

 

Social Media Marketing For Dummies

Learn how easy it is for your market to get your message

Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about

 

Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics (Que Biz-Tech)

This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and

 

Principles of Marketing, 14th Edition

Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents

 

International Marketing, 15th Edition

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history,

 

Marketing: Real People, Real Choices (7th Edition)

Real people, real choices–give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a

 

Services Marketing: Concepts, Strategies, & Cases, 4th Edition

Hoffman and Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies

 

The Law of Marketing, 2nd Edition

Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald’s THE LAW OF MARKETING traces a product’s life cycle – from development to distribution to promotion to sale – and addresses the particular marketing principles and legal issues associated with each