Considering the global spread of e-commerce technologies and the rapid pace of organizational adoption of these technological advancements, there is a need for reliable research results on e-services, outsourcing applications, and consumer resources management. Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies offers readers a one-stop…

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself,…

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order…

Behavior Analysis and Learning is an essential textbook covering the basic principles in the field of behavior analysis and learned behaviors. Both active researchers, the authors are disciples of a coherent theory–experimental analysis of behavior–pioneered by B.F. Skinner. Using this theory as a base to explain human behavior, researchers must understand…

Just what I wanted: An easy-to-read book that can help me transform my workplace into a learning organization! This books is so chock-full of incredibly relevant ideas that I found myself highlighting something on almost every page. Even seasoned internal training professionals can find a wealth of new perspectives and…