SugarCRM is an innovative customer relationship management software solution that enhances your company’s marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. SugarCRM For Dummies will show you to take advantage of this free, open source CRM application to boost your sales and please your…

Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies – in particular, the Internet.Information Communication Technologies and City Marketing: Digital Opportunities…

Pro PayPal E-Commerce contains the most comprehensive collection of information on the latest PayPal technologies available. It takes the approach of PayPal as a digital money platform, and shows how its a dynamic service that offers far more than just payment processing.

With its breadth of technologies and APIs, the PayPal platform…

The Associate Professional Risk Manager (PRM) is a new PRMIA certificate program intended for staff entering the risk management profession, or those who interface with risk management disciplines on a regular basis, such as auditing, accounting, legal, and systems development personnel who want to understand fundamental risk management methods and…

The fourth edition of Statistics for Economics, Accounting and Business Studies presents an exceptionally clear and concise introduction to a range of statistical concepts and techniques. Using actual data to illustrate the theory, this student-friendly book shows how real-life problems can be solved using statistical techniques and refreshingly explains why…

If you’re a small business owner, managing the financial affairs of your business can seem like a daunting task—and it’s one that far too many people muddle through rather than seek help. Now, there’s a tool-packed guide designed to help you manage your finances and run your business successfully! Small Business…

Solving Complex Problems addresses real problems and the modern optimization techniques used to solve them. Thorough examples illustrate the applications themselves, as well as the actual performance of the algorithms. Application areas include computer science, engineering, transportation, telecommunications, and bioinformatics, making the book especially useful to practitioners in those areas.

Owning a small business can be a fulfilling and financially rewarding experience, but to be successful, you must know what to do before starting a business; what to do while the business is up and running; and, most importantly, what to do when the business runs into trouble. With a…