The number-one issue for every entrepreneur is Money—getting money, raising money, convincing investors to give you money. Whether you are a start up, a family business, or a $100-million company, your biggest issue is always money.

As traditional finance options tighten up, private equity is an increasingly important source of capital, both debt and equity. There are billions of dollars of private equity funds available in Canada and millions of businesses looking for money, but the two don’t always know how to find one another and, when they do, usually don’t speak the same language.

Intensely practical and laced with first-hand stories from entrepreneurs and financiers, Money Magnet is the complete how-to guide to private equity for business founders and owners: what it is and how it works, how and where to find it, how to be successful in attracting it, and all the benefits and pitfalls of raising financing this way.

Money Magnet is the ultimate insider’s guide to PE, busting countless myths, taking you behind closed doors with investors, and giving you all the tools you need to be successful in attracting private equity:

• Describes how to meet venture capitalists and fund managers.
• Introduces the different types of PE investors (e.g., angels, venture capitalists, fund managers and institutional investors)
• Shows how to make a convincing pitch to an investor.
• Reveals what makes investors cringe and what makes them open up their cheque book.
• Provides strategies to deal with the four brutal questions all investors ask.
• Explains in detail the deal process and the deal sheet.
• Gives advice on common conflicts between investors and entrepreneurs, and how to manage them.
• Includes detailed checklists of what an investor wants to know about you and your business.

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