Email delivers significant ROI, increases brand loyalty, and is one of the most powerful tools in your marketing arsenal when used properly. Are you getting the most out of your current efforts? Are your campaigns profitable? Are you building brand equity? Are you integrating campaigns with other channels? Renowned email marketers Jeanniey Mullen and David L. Daniels offer a fresh, insightful look at modern email marketing in today’s customer-centric marketplace. They’ll alert you to the newest concepts, hottest trends, most budget-friendly tools, and best practices—while they help you build, deploy, and manage a smart, day-by-day plan for success.

• Leverage eight different ways to use email for better results
• Use website analytics to improve your email efforts
• Create multichannel marketing strategies from your email database
• Set up high-impact video- and audio-enabled emails
• Develop email strategies for mobile devices and social networks
• Track, measure, analyze, and report your results
• You’ll also find:
• What not to do when you send an email
• Straightforward tools for adding email to your current marketing plan and getting budget approval
• Online resources, cheat sheets, a glossary, and much more
• Real-world “From the Trenches” case studies that illustrate successes to learn from and mistakes to avoid

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