Just what I wanted: An easy-to-read book that can help me transform my workplace into a learning organization! This books is so chock-full of incredibly relevant ideas that I found myself highlighting something on almost every page. Even seasoned internal training professionals can find a wealth of new perspectives and usable ideas. –Kim Neubauer, M.S., Training Director, The Franklin Institute Science Museum

Learners will have to get used to less free coffee and donuts after training professional read this book and put its down-to-earth advice into practice. A well-crafted marketing plan CAN get participants to your learning event and at the same time increase your credibility within the organization. A must read for new and seasoned training professionals. –Judith Eckles, Senior Director, Marketing Communications, SunGard Availibility Services

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